for what it’s worth

stories and stimulus from a consumer insight consultant

Radiohead ‘Secret’ Gig Attracts 1500 Fans Within Hours

A supposedly surprise intimate gig by Radiohead caused a fair amount of commotion in London last night as the intended venue Rough Trade East record store and the surrounding area of Brick Lane was inundated with nearly 1500 fans. The band had quietly announced the gig on their website in the morning and had planned to give tickets to the first 200 fans and place screens outside for anyone else, but with the whole of London in the know by lunchtime and numbers swelling rapidly the event had to be quickly relocated to the club opposite; 93 Feet East. In return for running three hours late due to the move, the crowd was then treated to the whole of their new album rather than just the few songs they had planned. The event was also webcast live on radiohead.tv for anyone who couldn’t make it to London that quickly!

After the great media coverage they received for sticking their fingers up at the music industry and giving the album away for free, the band have managed to get another dollop of free PR- with every newspaper across the country picking up on the story, the boys will have no doubt helped future ticket sales. But it somehow doesn’t seem like that was their aim. They are in no way the first band to offer ‘intimate gigs’, just the first to respond to their fans and adapt to a situation to be as inclusive as possible. As one fan said “the whole approach of Radiohead is different. Love it”.

From their website:

So, we’ve got a small gig tonight.

It’s in London at the Rough Trade East shop on Brick Lane, and we’re planning to play a short set of in rainbows material. It’s very limited free entry, first come first served. Also, as it might be a little uncomfortable for anyone queuing early, they’re planning a numbering system so people at the front of any queue can get snacks and toilet breaks in the store. Good bagels round there. But dress warm…doors won’t open until 7, and we’ll play at about 8.

For those who can’t get in – and it’s pretty small in there – we’ll have some screens and speakers outside, if we’re allowed. I think we are. And we’ll also webcast it. I’ll put the link up here, as well as any other info, later today.

Hope you can make it – should be….interesting. Us being us, we’re taking far too many instruments…..

watch a 3 minute video of the event at the Guardian website or watch the whole event at Radiohead.tv

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