for what it’s worth

stories and stimulus from a consumer insight consultant

The Great British Light Switch: Energy Saving Light Bulbs for All

Another weekend, another energy-saving light bulb giveaway, this time endorsed by the Prime Minister himself. The Great British Light Switch sees energy provider Southern Electric teaming up with national daily The Sun to offer two free light bulbs with every Saturday newspaper. A total of 4.5 million light bulbs are due to be given away, which according to their calculations equates to a total electricity saving of 41GWh per year: enough to power 10,000 households and apparently save a whopping £20,300,000 per year!

greatbritishlightswitch‘On Saturday January 19th The Sun is teaming up with Southern Electric for the Great British Light Switch – the biggest campaign ever run on a single day to giveaway 4.5 MILLION energy saving light bulbs. If all of these bulbs are installed we will cut total C02 emissions by up to 387,000 tonnes over the lifetime of the bulbs – that’s enough greenhouse gas to fill Wembley Stadium 49 times, or the equivalent of taking 100,000 cars off the road for a whole year!

Never before has an energy efficiency campaign of this size and scale been undertaken on one day, but we need YOUR help to make a real difference. There is no voucher to cut out – simply buy your Sun on Saturday January 19th at one of the 17,000+ retailers participating in our campaign and you will receive a twin pack of energy saving light bulbs ABSOLUTELY FREE!’

It’s an impressive stand for a newspaper more associated with breasts and football than current affairs to be involved in leading a campaign on climate change, and has the potential to create a real impact on general public attitudes towards making changes for a greener lifestyle.

The Great British Light Switch

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Filed under: evironmental insights, good

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