for what it’s worth

stories and stimulus from a consumer insight consultant

Vans ‘Finger Fracture’ Touch-Screen Gaming for the iPhone

A brand that’s quick off the mark when it comes to new media formats, it looks like Vans have teamed up with the Miami Ad School to create a very cool-looking skateboarding game for the iPhone and iTouch that challenges finger dexterity using Apple’s touch screen technology.

vans iphone

Game Description:

‘Vans Finger Fracture is a swift skateboard game. In arcade style the user explores different levels and jumps over obstacles, always going for the best trick.

iPhone’s touch screen allows you to steer the skateboard in an intuitive way, as we know it from finger boards. Through special combinations and movements, like in the real World; a huge range of tricks can be performed. but you won’t break your neck doing it, rather your fingers’

You choose a rider by selecting one of the shoe models, each of which is loaded with a different specialism such as airtime, speed and balance then control, steer and perform special tricks using different finger movements. Definitely the coolest mobile gaming idea so far, ‘Finger Fracture’ even uploads your scores to a worldwide ranking list- bring on the global battles! No word on whether this is still a concept or due to be launched, anyone in the know?

vans iphone game

[via Trendwatch]

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Filed under: brand extensions, , ,

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