for what it’s worth

stories and stimulus from a consumer insight consultant

VIRGIN UNVEILS SPACESHIP TWO

VIRGIN GALACTIC

Virgin held a press conference today for the unveiling of SpaceShipTwo, their first official space tourism vehicle specially designed by veteran aerospace designer Burt Rutan. Whilst the original concept design, SpaceShipOne, was launched over a year ago, this final refined model is now apparently 60% completed and due to start taking its first travelers next year.

As well as touting the exciting potential of galactic tourism and describing 2008 as ‘the Year of the Spaceship’, Richard Branson used the event to highlight his vision for space as a solution for the future of the planet:

“Our population is now heading to 9 billion people by the middle of this century — that’s three times more than when I was born. With the end of the oil era approaching, and climate change progressing faster than most models have been predicting, the utilisation of space is essential not only for communications but also for the logistics of survival through things such as weather satellites, agricultural monitoring, GPS and climate science.

I also believe that someday we will be able to use space as a source of energy for the planet, through solar power satellites, using the most sustainable source available – our Sun.”

Read the full transcript and see more pics at Virgin Galactic

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Filed under: brand extensions, visions of the future, ,

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