for what it’s worth

stories and stimulus from a consumer insight consultant

TAGGED IN MOTION: 3D VIRTUAL GRAFFITI

TAGGED IN MOTION

Walls, trains or house fronts – graffiti needs to be sprayed on solid, “real” backgrounds. Doesn’t it? An answer to this is provided by the “Tagged in Motion” project, which builds a bridge between real graffiti art and its virtual depiction. The centre of attention is the graffiti artist DAIM, who co-created the Nextwall. Equipped with the appropriate technology, DAIM sprays graffiti into empty space. In a large hall, three cameras using Motion Capturing record DAIM’s position and the movements he executes with a virtual spray can. The assimilated data is shown to him in real time in a pair of video glasses – as free-floating 3D graffiti in space. In this way he can decide how and where to apply his strokes, and via a Bluetooth controller can also determine the colours, strength of brush strokes and textures of his work.

Tagged In Motion

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