for what it’s worth

stories and stimulus from a consumer insight consultant

NEW YORK STORES ACCEPTING EUROS

picture-171A little over-dramatic maybe, but Reuters have put a video on their site titled ‘Euros Invade New York’, describing how some stores in Manhattan’s East Village are now happily accepting Euros from customers. With the weak dollar enticing European tourists to spend it’s interesting to see some stores adapting to cater to these consumers. As Robert Chu, owner of East Village Wines explains “We had decided that money is money and we’ll take it and just do the exchange whenever we can with our bank”.

watch the video here

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