for what it’s worth

stories and stimulus from a consumer insight consultant


switchedonlondonSwitched On London is a lighting festival in the capital that aims to highlight the importance of sustainable lighting design in the night-time urban environment. For the second year running, a number of sites will be lit from February 7th – 14th in an energy efficient way to show the power of light in the city. 15 locations including the Tower of London, Southwark cathedral, Tower Bridge, London Bridge and the Design Museum are being illuminated from 6pm till midnight with stimulating energy-efficient installations created by the joint forces of leading lighting designers and manufacturers. The event will be audited for its energy consumption and its overall environmental impact whilst at the same time highlighting the gross wastage in unnecessary lighting of office space at night.

The festival has widespread support from the architectural lighting industry as well as some of the city’s key institutions including the Mayor of London, City of London council, Southwark council, Visit London, New London Architecture, The Pool of London and the Arts Council.

According to Paul James, editor of architectural lighting magazine mondo*arc and director of the festival:

Although we understand that energy use is a ‘burning issue’, we need light to live and as our lifestyles evolve, the benefits of good urban lighting are undeniable. The perception is that architectural lighting leads to wasted energy and light pollution. However, the majority of the lighting industry continually strives to tackle the issue of energy. From luminaire design that avoids light pollution to the promotion of lower energy and more efficient sources, the lighting industry is well educated in recycling, waste issues and the misuse of our natural resources. Our hope is that Switched On London will have value beyond simple decoration. It is an opportunity to use light to educate the public and newspaper journalists alike. It is essential to illuminate better, not less.

Switched On London

download a guide of locations here

Filed under: creative ideas, evironmental insights, stuff on the streets



Walls, trains or house fronts – graffiti needs to be sprayed on solid, “real” backgrounds. Doesn’t it? An answer to this is provided by the “Tagged in Motion” project, which builds a bridge between real graffiti art and its virtual depiction. The centre of attention is the graffiti artist DAIM, who co-created the Nextwall. Equipped with the appropriate technology, DAIM sprays graffiti into empty space. In a large hall, three cameras using Motion Capturing record DAIM’s position and the movements he executes with a virtual spray can. The assimilated data is shown to him in real time in a pair of video glasses – as free-floating 3D graffiti in space. In this way he can decide how and where to apply his strokes, and via a Bluetooth controller can also determine the colours, strength of brush strokes and textures of his work.

Tagged In Motion

Filed under: creative ideas,



The newest addition to the East London bar scene, The East Room is a members-only ‘new world wine room’ with a 24hour license from the people behind the Milk and Honey establishments, offering over 50 wines from the Southern Hemisphere- most of which are available by the glass or tasting measure via a self-operated machine. Simply charge up a wine card with as much credit as you like and try DIY sampling of some rare, unusual, and expensive wines normally only available to buy by the bottle.

These machines, known as Enomatic wine serving systems, seem to be popping up around London- first at trendy Islington wine shop The Sampler where the available wines are rotated fortnightly to allow regular tasting of their 600 bottles – ranging in price from 30p for the cheapest to £30 for 25ml samples of the 1999 Pétrus, which to their surprise, disappeared in just a few days – and more recently at Selfridges new Wonder Bar, an addition to the Wonder Room that they describe as a weekly changing ‘jukebox of wine’, apparently created as a ’suitable riposte to the culture of binge drinking’!

Filed under: food n drink



After last year’s impressive trend blend based on the London Tube map, this year the folk at Nowandnext and Future Exploration Network have produced a new version for 2008 based on Shanghais’ underground routes. Slimming down from 10 segments last time, this map shows the 5 subway lines explaining what they see as the 5 key trends across Society, Politics, Demographics, Economy, and Technology.

Nice visualisation of current issues and how they interrelate, especially the five ‘major interchanges’ of Globalisation, Digitalisation, Virtual worlds, Ageing and Anxiety!

Download the pdf here

Filed under: visions of the future,