for what it’s worth

stories and stimulus from a consumer insight consultant



The city of Santa Ana is waging war on graffiti and tagging – and asking parents to shop their own children! On the city’s website they are quick to dismiss any argument about artistic expression, saying instead “Tagging causes blight in our community resulting in a genuine threat to the quality of life, incalculable economic losses to businesses, and can lead to the general deterioration of the area in which you live or work”, and going on to describe to parents – with the help of this hysterical caricature- how to spot if a tagger is living under their roof.

Alongside this, the website also explains the city’s Graffiti Reward Program which offers ‘$500 for information leading to the arrest and prosecution of suspects for tagging or graffiti related vandalism’ – helping to incentivize a loving parent to be a ‘good citizen’!

According to Santa Ana City Council:

Taggers come from every race and socio-economic background. Although most taggers are males there are female taggers. Some indicators that your child may be a tagger are:

  • Your child is in the age group statistically associated with tagging, ages 12-18.
  • Your child has tagging written on their clothing such as their shoes or inside their baseball cap, schoolbooks, notebooks, backpacks, cd covers, and on their bedroom furniture or walls.
  • Your child frequently wears baggy pants or carries a large backpack. These are used to carry cans of spray-paint, various colors and types of magic markers, etching tools, slap tags and cameras to take photos of their taggings. The clothes and backpack may be paint stained.
  • Your child has large quantities of magic markers in various colors, types and sizes, spray-paint cans, shoe polish containers, or dot markers used to mark bingo cards.
  • Your child has or carries tools used for etching glass or mirror surfaces such as spark plug porcelain, drill bits, screwdrivers with a sharpened tip, small rocks, or any other type of sharp instrument.
  • Your child has large quantities of “Hello My Name Is” stickers, priority mail stickers, or number or letter stickers. These stickers may have drawings or a tagging moniker written on them. These stickers are used to “slap tag.” They are slapped upon a surface and are difficult to remove and generally leave a residue.
  • Your child has the same moniker or set of letters written repeatedly on the above-described material. This may be your child’s tagging moniker and tagging crew’s initials.
  • Your child is frequently deceitful about their activities and cannot adequately explain why they possess the above described items.
  • Your child stays out late at night or has taken to sneaking out of the house.
  • Your child frequently has paint or marker residue on their fingertips.
  • Your child has or carries a black artist notebook that contains tagging or drawings. These books are called “bibles” or “piece books.”
  • Your child frequently visits tagging websites on the computer, owns tagging magazines, or has photographs of tagging in their bedroom.
  • Your child has the same tagging on their schoolbooks, clothing or in their bedroom that you see in your neighborhood or surrounding area. Taggers generally tag in or near their own neighborhoods.
  • Your child associates with other people who exhibit these same traits. These other people may be members of your child’s “tagging crew.

via Wooster Collective

Filed under: stuff on the streets,

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