for what it’s worth

stories and stimulus from a consumer insight consultant

WORLD PILLOW FIGHT DAY!

pillowfight

I’ve covered pillow fights and urban events before, but had to mention the official World Pillow Fight Day this Saturday with feathered fights taking place in over 25 cities around the world. Conceived by The Urban Playground Movement, a loose network of urban events organisers across the globe who all share the same mission of injecting fun and play into the urban architecture, the event will spread from Beijing to Seattle across the course of the day making it’s presence felt by taking over key landmarks including Union Square, Sydney Opera House, and the Arts Institute of Chicago.

“One of our goals is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social, branded consumption experiences like watching television, and consciously rejecting the blight on our cities caused by the endless creep of advertising into public space. The result, we hope, will be a global community of participants, not consumers, in a world where people are constantly organizing and attending these happenings in every major city in the world.

Looks like there might be some pretty big gatherings- the facebook group for the NYC event has 11,405 confirmed guests already! In the UK it is being hosted by Mobile Clubbing who will be found in Leicester Square from 3.03pm, pillows at the ready.

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Filed under: stuff on the streets,

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