for what it’s worth

stories and stimulus from a consumer insight consultant

DIESEL AIMS TO CREATE LARGEST OUTDOOR GALLERY

Deisel wall

As the outdoor advertising backlash rages and cities look to ban billboards, Diesel are stepping up their outdoor art campaign with the launch this year of Diesel Wall in four new destinations: Manchester, Barcelona, Zurich and NY. An art competition on a monumental scale, the company offers budding artists and designers from all over the world the chance to exhibit their work on the side of buildings and giant walls in the city centers. Their manifesto states:

In any given moment in our daily lives we are bombarded by messages we didn’t ask to see. A never ending stream of mass produced cerebral pollution offering at absolute best nothing more than needless want. Diesel Wall was born out of a need to salvage what precious public space is left and to fill it with something worth saying. We will take your powers of disuasion; your ability to disrupt; incite; excite; inspire and intrigue; to make comment; to make beautiful; to make real; to make people think again.

The ultimate goal of Diesel Wall is to create a fusion between the private space of galleries/institutions and the open space of the city…to drive new direction in urban landscapes and recharge them with creativity.

Unlike other art competitions, this one focuses on creating site-specific art specifically for the chosen walls, all of which can be seen in their naked state on the website alongside background information, technical specifications and a location map. Designs can be submitted from 31st March and if you’re in Manchester or Manhattan watch out for the winning creations arriving in mid May.

Diesel Wall

Advertisements

Filed under: arts & culture, brand extensions,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: