for what it’s worth

stories and stimulus from a consumer insight consultant

POT NOODLE GOES POSH WITH THE HELP OF HARRODS

Pot Noodle, the instant noodle snack known for it’s dirt cheap price and cheeky advertising campaigns including the line ‘The Slag of all Snacks’, is aiming for the luxury market with a limited edition ‘ Poulet et Champignon’ version in association with over-priced department store Harrods. Adding an extra £29 to the usual price, the £29.95 dish will come in a limited-edition case complete with your very own fork and table linen, with all proceeds from the sale of the 100 Harrods-branded bargains will go to Action Against Hunger– if there’s anything left after the hand-flocked and gold-leafed pot is paid for that is.

According to Brand Republic:

Pot Noodle is made in the Welsh town of Crumlin in South Wales where 155 million pots a year are produced. Last year the brand was voted the most hated brand in Marketing magazine and Joshua G2’s Brand We Love and Hate survey.

The unlikely partnership is part of a range of unique and limited edition products which have been created as part of a ‘Design Icon’ initiative at the store which has been launched to celebrate innovation in design.

via: Brand Republic

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Filed under: brand extensions, products with a purpose

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