for what it’s worth

stories and stimulus from a consumer insight consultant

THE DARK SIDE OF DISNEY

Goths, ghouls and zombies, the dark side has most definitely returned – but this time it looks like it may well stick around a while longer than Halloween.  From the surprise UK TV hit Dead Set to the packed-out launch of fabulous new book Hell Bound: New Gothic Art by Francesca Gavin (visual arts editor at Dazed & Confused), our love for the macabre has re-emerged, and apparently it’s women who are growing a hunger for horror. A perfect time then to invest in a wickedly luxurious cashmere jumper from London Denim’s collaboration with Disney. The collection features three of the most evil Disney characters created: Cruella DeVille, Sleeping Beauty’s Maleficent, and Snow White’s wicked stepmother, each recreated in Swarovski crystals to be “evilly alluring”. Because the dark side is the new black!

London Denim’s Disney Queens collection is available at Harrods and online

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