for what it’s worth

stories and stimulus from a consumer insight consultant

‘BUTCHER IDOL’ TO RUN ON BBC THREE

picture from flickr, mdanys photostream

Looking for a way to create social value from the fascination with reality talent shows, BBC’s youth-focused digital channel BBC Three are launching a programme called Britain’s Young Butcher Of The Year, that aims to celebrate the “the unsung young heroes of professions that don’t tend to attract public recognition”.

According to the press release:

The search is on for the UK’s top young butcher in this ambitious new format which celebrates the millions of young British workers whose skills aren’t the kind to win them a million-pound recording contract.

Borrowing from the conventions of glossy TV talent shows, the series aims to find the best the UK has to offer by staging big entertaining events that home in on one industry or profession in each episode.

Along with Young Butcher, other episodes will include the hunt for Britain’s Young Hairdresser and Young Chef of the year.

The hopefuls are put through a series of tough elimination rounds designed to test their skills to the limit – until the final two go head-to-head in one last, brutally hard challenge to claim the title of Young … of the Year 2009.

(picture from flickr)

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