for what it’s worth

stories and stimulus from a consumer insight consultant

LEGO GETS DIGITAL

Globally loved toymaker LEGO has joined forces with Digital Blue to create a line of classic brick-themed electronic products for kids including digital cameras, MP3 players, walkie talkies and USB drives, as well as Boom boxes and alarm clock radios that feature over-sized LEGO elements. Due out this summer in both the U.S and Europe, the range looks as though it could be fresh out of a kit box. Unfortunately it is only a design theme and the products do not come apart, although enabling kids to build – and rebuild – their own gadgets would be the ultimate in customization, as well as offering a fantastic learning tool. Maybe that’s coming next…

via KidsTechReview

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Filed under: brand extensions, for the children,

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