for what it’s worth

stories and stimulus from a consumer insight consultant

CALL CUTTA IN A BOX

call cuttaIf I was in NYC right now I would be getting myself a ticket to this; an innovative theatre experience described as “an intercontinental phone play” which is showing as part of Under the Radar Festival 2009. The creators, Helgard Haug, Stefan Kaegi, and Daniel Wetzel of Rimini Protokoll, have collaborated with a call-center in Calcutta to produce a unique event, the outcome of which is an exclusive performance for each member of the audience. Sounds amazing.

From Rimini Protokoll’s website:

Imagine you are buying a ticket at the box office for an individual show on a specific day, but are not led to the auditorium of the theatre. Instead, you get the key for a room and a sketch of how to get there. It might be a room in the theatre, an office, or an apartment somewhere close by. You open the door and you find a phone ringing. You pick up the phone and a person with a strange accent strikes up a conversation with you. The person seems to know the room you are sitting in, even though he is about 10.000 km away. The voice belongs to a call centre agent from Calcutta, India. He and his colleagues usually sell credit cards and insurance on the phone to people on the other side of the globe or provide navigational help in cities that they have never been to themselves. But this time you are not supposed to buy anything. By now, you are standing at the window and your transcontinental conversation partner is pointing some curious people in the opposite building out to you. On the notebook desktop in your room images and videos are opening up out of nowhere. A story is about to develop and you realize that the call centre agent and you and your city are the very first protagonists of the plot.

Call Cutta in a Box – on till 18th Jan

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Filed under: arts & culture, creative ideas, worth seeing

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