for what it’s worth

stories and stimulus from a consumer insight consultant

Awareness Test: Whodunnit for TFL

I’m a big fan of this campaign, and personally think this is a fantastic follow-up to the ‘moonwalking bear’ TV ad. Created by WCRS as part of Transport for London’s cycling awareness campaign, with the strapline “it’s easy to miss something you’re not loooking for” the ad is very cleverly shot in one take, and makes for repetitive viewing – whilst also appealing to my love of all things Agatha Christie.

check out dothetest for all the awareness ads

Filed under: ads that caught my eye

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