for what it’s worth

stories and stimulus from a consumer insight consultant

ADIDAS BUYS UP WEARABLE TECH COMPANY

textronicsAccording to my sources Adidas international have just aquired Textronics, a leader in the development of wearable textile sensors – in particular heart-monitoring sportswear which is sold under the brand name NuMetrex. The purchase may be an indicator that the sportwear market is ready for wearable monitoring to go mainstream, and Adidas may be the first ones to do it…

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Filed under: brand extensions, industry news, products with a purpose, ,

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