for what it’s worth

stories and stimulus from a consumer insight consultant

Crisis takes homelessness to the streets

crisis

This is a fantastic piece of advertising – simple, hard hitting, and perfectly positioned. Just goes to show that you don’t need to spend loads on building apps and viral games to get your message across. The cheaper the campaign, the more money the charity has to actually do good.

Crisis is taking advantage of the freezing conditions with a short ad campaign to drive home the message that  rough sleeping is not acceptable in the UK in the 21st century.

Donations from the campaign will help Crisis to deliver its year round services, helping people off the streets with education, links to vital services, housing and employment

Having helped out at the Crisis Christmas shelter this is a charity close to my heart, and one that I hope people will support both financially and vocally – find out more at crisis.org.uk and add your name to the petition to put rough sleeping to bed for good

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Filed under: clever promotion, good,

One Response

  1. Ah that is brilliant. I would literally empty my pockets if I saw that tomorrow!

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