for what it’s worth

stories and stimulus from a consumer insight consultant

about Amanda

I am a consumer insight consultant with a background in trend analysis and strategic insight for companies including PSFK, WGSN, Clownfish, and Breaking Trends. I have consulted for a variety of well-known brands, broadcasters, and government initiatives, including Apple, BBC, Budweiser and Nokia, helping to inform and inspire a range of people from high-level decision-makers to marketing teams. I’m also sometimes asked to speak on consumer understanding and insight at events and conferences.

My background is in fashion textile design, and I spent 3 lovely years in Brighton, plus an amazing year working in Italy and New York. I am an avid explorer, and love going off on adventures, big and small. My last one took me to South America in 2008 – where I ended up helping Google Earth Outreach teach new technologies to indigenous tribes and NGOs in the Amazon!

I am happiest when i’m being introduced to new people and ideas, so if you ever want to meet up drop me a line at amanda@igore.org or come and say hi at the next Likemind – the London branch of global coffee mornings that I set up in January 2007.

for more professional information check out my linkedin page

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