for what it’s worth

stories and stimulus from a consumer insight consultant


well folks it’s been grand, but I’ve decided that I’ve had enough – enough of staring at a screen all day, of constantly reading thousands of RSS feeds, emails, blogs and the like, and enough of the grey negativity of London. I need a break from technology and I want to escape! So I’m packing my bags, switching everything off and heading out to South America where  I don’t plan on using any technology except my trusty old camera (and my mobile if i get stuck!) In fact I don’t have a plan at all!

I’ll let you know what i’ve been up to once i return…

wish me luck!!!

Filed under: my rants

My views on the Luxury Briefing 2007 Conference

Yesterday I spoke on a panel at the 2007 Luxury Briefing Conference about why web 2.0 is critical for brands, and briefly offered some ideas on the ways in which the luxury arena could embrace digital for the future. For such an influential market sector it is incredible that so many major players are still so averse to understanding the potential for their brands, and much of the day seemed to be spent on explaining what luxury on the web is now, rather than ways in which it could – and should – be leading online.

Whilst the conference offered some interesting insights and re-ignited a conversation topic that these brands seem to have been trying to get to grips with for years, there was a lot left unsaid and so many questions still to be answered. Attention was focused on sales and networks, and speakers only briefly brushed the surface of the key points of focus for luxury brands, namely the importance of using connectivity to enhance the experience (rather than just the sales), and the personalized relationship than can be fostered with a new global customer base of varying ages. A couple of these were broached during my panel discussion, however there’s still so much I never got to delve into and I would love to continue the discussion with anyone who is interested. For example, there was not one mention of the rapidly growing market in luxury rentals online and the impact of this for the brands, nor of the changing forms of ‘luxury’ and how the web offers a chance for integration.

Filed under: Luxury, my rants

Armani in trouble for ads too

Are adverts getting more provocative or a people getting more paranoid? After the uproar over glamorised violence in the recent D&G ads, people in Spain are now up in arms over the new Armani campaign which they claim is promoting sexual tourism.

The ad in question, for Armani Junior, shows two young girls in make-up smiling at the camera, looking similar to many other children’s clothes adverts seen in glossy magazines. However, according to trendhunter, this one has caused serious offence- mainly it seems due to the fact that one girl is wearing a bikini. Now the Institute for the Defense of Children in Spain is demanding the pics be removed from the campaign. Is it me or does this all seem a bit of an over-reaction?

see the images at

Filed under: my rants,

Is it Fashion or Art?

Img_0953Since when did fashion designers become acknowledged as fine artists? Spotted at Frieze Art Fair- ‘Portrait of a Performer’ by Hedi Slimane. For his first foray away from the fashion and photography collections for which he is known, Mr Dior Homme has produced the mirror piece seen here. A snip at $20,000, the work is an edition of three- two of which have already been sold. It just goes to show what people will buy when the right name is attached.

Filed under: my rants