for what it’s worth

stories and stimulus from a consumer insight consultant

NAKED FUN WITH TOE JAM VIDEO!

This is a brilliant video that’s been doing the rounds for a bit but I kept forgeting to put it up. Thanks to futureshorts for reminding me of one of the funniest music videos i’ve seen in ages – and a great song too! Look out for fatboy slim making a sneaky appearance.

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Filed under: creative ideas, entertainment, ,

BAGS NOT BAUBLES

rubbish-pin

These pins are a fantastic visual reminder of your own consumption – making statements out of your daily detritus. And they look pretty good too. From Designboom:

The ‘garbage pin’ by portuguese designer ana cardim turns your daily bits of trash into jewelry.
‘a metallic silver structure that holds a tiny, transparent plastic bag (the garbage bag). this bag, once full, can be removed, closed with a wire and kept as a outcome of the experience. the piece is sold as a kit that includes spare plastic bags and wires.’

ana cardim jewellery

more over at Ana Cardim‘s website:

Garbage Pin is born of a definitely urban concept, the appropriation and reinterpretation of a daily use object: the garbage bin.

Being one of the most common typologies of urban equipment in the cosmopolitan network, the garbage bag belongs without any doubt to the collective imagery, present in every urbanite life’s day as a reflection of a culture involved with the accelerated and growing consumism, as is ours.

It is a call to reflect on the current social paradigm that confronts notions such as “waste” and “valuable”, both relative and subjective concepts. It is a call as well for the innumerable problems that derive from a society of consumers; those of environmental and ecologic sort that lead us today to a future break with the current ecosystem.

Filed under: creative ideas, products with a purpose, ,

Awareness Test: Whodunnit for TFL

I’m a big fan of this campaign, and personally think this is a fantastic follow-up to the ‘moonwalking bear’ TV ad. Created by WCRS as part of Transport for London’s cycling awareness campaign, with the strapline “it’s easy to miss something you’re not loooking for” the ad is very cleverly shot in one take, and makes for repetitive viewing – whilst also appealing to my love of all things Agatha Christie.

check out dothetest for all the awareness ads

Filed under: ads that caught my eye

CALL CUTTA IN A BOX

call cuttaIf I was in NYC right now I would be getting myself a ticket to this; an innovative theatre experience described as “an intercontinental phone play” which is showing as part of Under the Radar Festival 2009. The creators, Helgard Haug, Stefan Kaegi, and Daniel Wetzel of Rimini Protokoll, have collaborated with a call-center in Calcutta to produce a unique event, the outcome of which is an exclusive performance for each member of the audience. Sounds amazing.

From Rimini Protokoll’s website:

Imagine you are buying a ticket at the box office for an individual show on a specific day, but are not led to the auditorium of the theatre. Instead, you get the key for a room and a sketch of how to get there. It might be a room in the theatre, an office, or an apartment somewhere close by. You open the door and you find a phone ringing. You pick up the phone and a person with a strange accent strikes up a conversation with you. The person seems to know the room you are sitting in, even though he is about 10.000 km away. The voice belongs to a call centre agent from Calcutta, India. He and his colleagues usually sell credit cards and insurance on the phone to people on the other side of the globe or provide navigational help in cities that they have never been to themselves. But this time you are not supposed to buy anything. By now, you are standing at the window and your transcontinental conversation partner is pointing some curious people in the opposite building out to you. On the notebook desktop in your room images and videos are opening up out of nowhere. A story is about to develop and you realize that the call centre agent and you and your city are the very first protagonists of the plot.

Call Cutta in a Box – on till 18th Jan

Filed under: arts & culture, creative ideas, worth seeing

‘BUTCHER IDOL’ TO RUN ON BBC THREE

picture from flickr, mdanys photostream

Looking for a way to create social value from the fascination with reality talent shows, BBC’s youth-focused digital channel BBC Three are launching a programme called Britain’s Young Butcher Of The Year, that aims to celebrate the “the unsung young heroes of professions that don’t tend to attract public recognition”.

According to the press release:

The search is on for the UK’s top young butcher in this ambitious new format which celebrates the millions of young British workers whose skills aren’t the kind to win them a million-pound recording contract.

Borrowing from the conventions of glossy TV talent shows, the series aims to find the best the UK has to offer by staging big entertaining events that home in on one industry or profession in each episode.

Along with Young Butcher, other episodes will include the hunt for Britain’s Young Hairdresser and Young Chef of the year.

The hopefuls are put through a series of tough elimination rounds designed to test their skills to the limit – until the final two go head-to-head in one last, brutally hard challenge to claim the title of Young … of the Year 2009.

(picture from flickr)

Filed under: entertainment, ,

LEGO GETS DIGITAL

Globally loved toymaker LEGO has joined forces with Digital Blue to create a line of classic brick-themed electronic products for kids including digital cameras, MP3 players, walkie talkies and USB drives, as well as Boom boxes and alarm clock radios that feature over-sized LEGO elements. Due out this summer in both the U.S and Europe, the range looks as though it could be fresh out of a kit box. Unfortunately it is only a design theme and the products do not come apart, although enabling kids to build – and rebuild – their own gadgets would be the ultimate in customization, as well as offering a fantastic learning tool. Maybe that’s coming next…

via KidsTechReview

Filed under: brand extensions, for the children,

MCDONALDS GOES UNBRANDED IN JAPAN

McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, which includes the converting of two of their locations in Tokyo into exclusive Quarter Pounder shops, but in an interesting move they are positioned under a completely new identity and as such are missing the McDonalds brand.

Instead of golden arches these restaurants have a sleek, minimalist black interior with Le Corbusier sofas, red and black packaging, and a style quite unlike any other of the company’s previous refits. The menu consists of single and double Quarter Pounders only, a new name for the Japanese consumer and one that McDonalds are very cleverly promoting. The temporary brand silence is carefully undeceptive, encouraging consumers to find out more- a competition running alongside the launch asks applicants to name the fast food chain who launched the Quarter Pounder in Japan and win a sightseeing trip to America.

A clever little viral without going down the over-used pop-up route, and one that seems to have gained a fair amount of attention at its rather exclusive-styled opening events.

via FiveByFifty

Quarter Pounder website

Filed under: clever promotion, ,

SQUATTERS IN MAYFAIR CREATE ART INSTALLATION OUT OF THEIR £6M HOME

The guardian reports on a group of squatters who have taken up residence in one of London’s poshest postcodes. The group – an art collective who call themselves Da! moved into the property a month ago and so far have heard nothing from the owners, although that may change after tonight when the group turn the house into an art installation – with mandatory opening party!

Behind the white pillars and imposing wooden door of the grade II-listed residence, the 30-plus rooms are now scattered with sleeping bags, grubby mattresses, rucksacks spilling over with clothes and endless half-finished art installations. While their neighbours’ walls are lined with priceless paintings, No 18 now exhibits a room full of tree branches and another with a pink baby bath above which dangle test tubes filled with capers. Spooky foetuses line one fireplace.

The group are seasoned squatters. Over the past few years, they have enjoyed some impressive central London addresses – including two on Kensington High Street. But their latest home is “by far the most grandiose”, said Stephanie Smith, 21, one of the group, under a chandelier in the downstairs drawing room.

…tonight the squat is hosting a party. From 7pm to 11pm, the Da! gang will be projecting images on to each of the 19 windows at the front of the squat. “It’s going to look like a doll’s house,” said Smith, “and there is going to be a harpist and a cellist and performance artists.”

If you want to get involved, head on down to 18 Upper Grosvenor Street tonight!

£6m house, 30 rooms, one careful anarchist collective: inside Britain’s poshest squat

Filed under: creative ideas, worth seeing, , ,

THE DARK SIDE OF DISNEY

Goths, ghouls and zombies, the dark side has most definitely returned – but this time it looks like it may well stick around a while longer than Halloween.  From the surprise UK TV hit Dead Set to the packed-out launch of fabulous new book Hell Bound: New Gothic Art by Francesca Gavin (visual arts editor at Dazed & Confused), our love for the macabre has re-emerged, and apparently it’s women who are growing a hunger for horror. A perfect time then to invest in a wickedly luxurious cashmere jumper from London Denim’s collaboration with Disney. The collection features three of the most evil Disney characters created: Cruella DeVille, Sleeping Beauty’s Maleficent, and Snow White’s wicked stepmother, each recreated in Swarovski crystals to be “evilly alluring”. Because the dark side is the new black!

London Denim’s Disney Queens collection is available at Harrods and online

Filed under: brand extensions, worth buying, ,

ZOO ART FAIR

zoo 08

zoo08-2

zoo3- 08

zoo4-08

zoo5 -08

zoo6-08

zoo7-08

I’m posting this a little late and have no idea where I put my notes, so I can’t tell you much – but once again Zoo was a more impressive younger brother to Freize. Not that impressive though. Very few pieces really stood out- but here were my favourites. Once I find my notes i’ll add in the names and details!!

Filed under: arts & culture, exhibition reviews

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