for what it’s worth

stories and stimulus from a consumer insight consultant

TED BAKER OFFERS THE SERVICES OF ‘FRIENDS’

picture-22High-street clothing brand Ted Baker have opened a new concept store in the heart of London’s financial district to appeal to local time-poor, bonus-rich trader boys. The store aims to be a one-stop-shop for the modern man, offering an array of services alongside their clothing ranges including an in-store barber courtesy of King of Shaves Pro, a tailor for any immediate alterations, a pay-as-you-go concierge service from Cushion The Impact available through the phone boxes dotted around the store, and a shoe shine service from social enterprise Street Shine which gives people who have experienced homelessness a chance to earn a regular income. A partnership with Carphone Warehouse also sees the inclusion of ‘The Laboratory’ technology lounge displaying Ted Baker branded phones in antique luggage cases.picture-31

With the signature quirky take on Old-English design, the store holds an interesting combination of additional extras: although services to aid consumer beautification are nothing new, an immediate and affordable concierge is a genius addition, as is involving a social mission that sits so comfortably alongside the brand identity.

via GQ Style Spy

Filed under: brand extensions, ,

Tom Ford launches luxury Menswear line

It’s been a long time coming but Tom Ford is finally launching his luxury menswear brand, and he’s bringing classic gentleman’s luxury into the 21st century. WWD has a 4-page article detailing the array of items available in the Tom Ford range, including ready-to-wear and bespoke suits, leather travelling accessories, eyewear and custom-made fragrances, but more exciting than this is the description of the amazing new Madison Avenue boutique that will house all these goodies.

Opening this Thursday, the store is Ford’s interpretation of a thoroughly serviced environment where every need is catered for to create the ultimate in luxury shopping-

For instance, the boutique will open by appointment from 7 a.m. to 11a.m., then open to the public from 11 a.m. to 5 p.m., and revert again to an appointment-only basis until 7 p.m. Salespeople will be on hand to take care of a client’s every whim — for the opening, he even flew in his personal butler, Angus Richards-Barron, to train the store’s butler — and there will be maids for such tasks as fluffing the cushions and wiping off the dust.

“I want someone to say, ‘Hello’ when you walk in. I want someone to call you sir, or, if they know your name, Mr., or Ms., or Mrs. I want them to get you a Diet Coke if that is what you want,” Ford said. “I want them to be nice to you with a smile, and I want them to be knowledgeable about the product and to be able to tell you about it, or if you don’t want to listen to them, to not tell you about it.”

Epitomising gentlemanly glamour and elegance, both the store and collection seem to be the perfect answer to Ford’s pressing question- “Where would Cary Grant shop if he were alive today?”

read the full article at WWD
or check out the collection from 12th April at tomford.com

Filed under: brand extensions, Luxury,

More Manners for Men

Commonssense_man
commons&sense, the great Japanese fashion magazine (with English translation) has launched a menswear title: commons&sense man. The publication boasts a great editorial team including Dazed & Confused’s Nicola Formichetti, and is unsurprisingly full of beautiful and forward-thinking fashion shoots and clever articles.

The inaugural issue focuses on “Manners for Men”, including an illustrated guide to modern manners in Japanese society, and a fashion shoot for ‘Gentle Young Men’.

The most interesting article however is on a new UK finishing academy for men offering a three-day training course on ‘the art of being a gentleman’. Following the success of the ladies school, there have apparently been many male applicants keen to learn the art of good table manners, hosting skills, deportment, housecraft and the many other lectures offered, the aim of which is to “acquire mastery of how best to conduct yourself in a sophisticated fashion, whether in a business of leisure environment”.  Etiquette is most definitely on the rise so now’s the time to sign your company up- it makes a change from the usual employee training courses, and might teach some useful life skills!

commons&sense
The Finishing Academy

Filed under: Uncategorized,

SUITS YOU SIR

Beard_and_bangs
Refinery 29 points us towards the newest neckwear trend for the discerning gentlemen- neckerchiefs by Beard and Bangs. Adding colour and pattern to an oufit, these are the newest cool accoutrements of the fashion brigade, and have been spotted already on several necks in the music industry.

Even if it’s not a look for you, the website is definitely worth a visit- a clean simple-to-navigate site built around the theme of The Occidental Edwardian, with this season based on the legend of a Spanish explorer in the 19th century known as ‘The Talon’, it’s a great way of selling their story!
Beard and Bangs

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