for what it’s worth

stories and stimulus from a consumer insight consultant

ADIDAS BUYS UP WEARABLE TECH COMPANY

textronicsAccording to my sources Adidas international have just aquired Textronics, a leader in the development of wearable textile sensors – in particular heart-monitoring sportswear which is sold under the brand name NuMetrex. The purchase may be an indicator that the sportwear market is ready for wearable monitoring to go mainstream, and Adidas may be the first ones to do it…

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Filed under: brand extensions, industry news, products with a purpose, ,

SMOKE-FREE ISLINGTON


I knew we were heading the same way as NYC and making London non-smoking but I didn’t realise it was being done by area! SmokefreeIslington is a website celebrating Islington businesses who have decided to enforce the smoking ban already, alongside news and information on quitting.

“Islington Primary Care Trust strongly supports the view that a smokefree borough would benefit the health of all Islington residents. The Smokefree Team aims to make Islington the first smokefree borough in London.”

It seems like lots of local business are on board with this scheme so they may well achieve their goal, and good luck to them- I hope all other London boroughs start their own schemes soon.

  • SmokefreeIslington
  • Filed under: ads that caught my eye, , ,

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