for what it’s worth

stories and stimulus from a consumer insight consultant

Inventive fun in the snow

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Alongside the snowboards and expensive looking sledges, makeshift toboggans seen in Primrose hill today included: pizza boxes, road signs, ironing boards, inflatable mattresses, paddling pools, lilos, and even a toilet seat! We were very kindly offered the use of some bin liners, which was a much better option than removing the very last marking on the surrounding roadworks!

snow fun1

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Filed under: stuff, ,



I’ve covered pillow fights and urban events before, but had to mention the official World Pillow Fight Day this Saturday with feathered fights taking place in over 25 cities around the world. Conceived by The Urban Playground Movement, a loose network of urban events organisers across the globe who all share the same mission of injecting fun and play into the urban architecture, the event will spread from Beijing to Seattle across the course of the day making it’s presence felt by taking over key landmarks including Union Square, Sydney Opera House, and the Arts Institute of Chicago.

“One of our goals is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social, branded consumption experiences like watching television, and consciously rejecting the blight on our cities caused by the endless creep of advertising into public space. The result, we hope, will be a global community of participants, not consumers, in a world where people are constantly organizing and attending these happenings in every major city in the world.

Looks like there might be some pretty big gatherings- the facebook group for the NYC event has 11,405 confirmed guests already! In the UK it is being hosted by Mobile Clubbing who will be found in Leicester Square from 3.03pm, pillows at the ready.

Filed under: stuff on the streets,


If you happen to be in Soho this Thursday, get yourself along to a Valentine’s Day Flash Hug and spread some love- and body warmth! The communal cuddle is organized by eco-conscious community Green Thing who inject a monthly dose of fun into being good by suggesting something to do and fun ways to do it. At only 135 days old, Green Thing already has a global community of over 5,000 people spanning 140 countries, all looking to share and enjoy their environmentally friendly ways. Past Green Things have included turning your lights off early, using body warmth instead of heating, and swapping something instead of buying it- and by purely being involved in these activities once a month the community have so far saved a total of 1073.05 tonnes of CO2.

The Flash Hug will be taking place at 1.30pm in Soho Square this Thursday, but if you can’t make it in person you can still share in the hugging action through the Live Hug. All this week members of the community have volunteered to turn off their heating and are being streamed live waiting for viewers to hit the hug button and give them a little extra warmth from someone near by.

Valentine’s Day Flash Hug

see more ways to do February’s Green Thing

Filed under: good, search this out, ,

Fashion Week Front Rows

Forget what’s on the catwalk, Socialite Rank has highlights of the real action – what’s happening on the front row. Covering Fashion Week from a different perspective, the website is bringing you all the goss  from the inside. Personally i’ve never heard of half the celebs mentioned, but makes for fun reading nonetheless!

Filed under: Uncategorized,


Am loving this site- it’s a slogan generator that will randomly place any word you give it into one of the catchphrases in its vast catalogue, and then print it onto a T-shirt should you so desire. It’s amazing how many of them you can identify and just goes to show how important a good slogan is to building brand recognition. I challenge anyone not to get a giggle out of it-

  • slogan generator
  • Filed under: Uncategorized, ,


    Yesterday evening Bedford Square gardens in central London was the scene of the “annual olympiad for the immaculate of trouser, the frail of form and the fearful of sport”, arranged by those wonderful fellows from The Chap magazine and sponsored by Hendrick’s gin. A crowd of over 500 gathered to watch events such as the Martini knockout relay, explained by the master of ceremonies as “a particularly hard task when one is used to having the martini made by the manservant”, the cucumber sandwich discus, and the pipe-smoking relay, all accomplished with a theatrical elegance, although my personal favourite was the not quite so refined three-trousered limbo. A brass band and free gin and tonic kept the atmosphere merry!

    There were lots of impressive outfits on display, not only from those competing, and what struck me was just how many men had dressed the part. It just goes to show that the re-invention of the traditional etonian dandy currently dominating the menswear catwalks is a look that men still aspire to, and long may it continue- as a friend commented last night “don’t the men look much more attractive when they dress up”, it’s about time they made an effort too!!

  • The Chap
  • Filed under: search this out, , ,