for what it’s worth

stories and stimulus from a consumer insight consultant


Goths, ghouls and zombies, the dark side has most definitely returned – but this time it looks like it may well stick around a while longer than Halloween.  From the surprise UK TV hit Dead Set to the packed-out launch of fabulous new book Hell Bound: New Gothic Art by Francesca Gavin (visual arts editor at Dazed & Confused), our love for the macabre has re-emerged, and apparently it’s women who are growing a hunger for horror. A perfect time then to invest in a wickedly luxurious cashmere jumper from London Denim’s collaboration with Disney. The collection features three of the most evil Disney characters created: Cruella DeVille, Sleeping Beauty’s Maleficent, and Snow White’s wicked stepmother, each recreated in Swarovski crystals to be “evilly alluring”. Because the dark side is the new black!

London Denim’s Disney Queens collection is available at Harrods and online

Filed under: brand extensions, worth buying, ,


In what seems to be an attempt to infiltrate the whole of our lives, the Versace brand has moved into the travel industry with two new partnerships. The first is a collaboration announced earlier this year with the TAG Group to design and manufacture the interiors of private jets, which will be personalized from adapted pieces from Versace’s home collections. And now Fashionweek daily have pointed us towards a collaboration between Versace and the similarly glamorous, flashy brand of Lambourghini. We don’t know yet quite what this will entail (i’m envisaging car interiors covered in gold and adorned with medusa heads) but a press conference will be held this Saturday where all will be unveiled. Watch this space!

Filed under: brand extensions, ,


I (like many) am of the belief that men who drive a Porsche are often middle-aged, unfit posers compensating for their lacking masculinity, so was shocked to hear of the impending collaboration between Porsche and Adidas, a brand who has been striving to be seen as active, trendy and cutting-edge.

“In Spring/Summer 2007 Porsche Design and adidas introduce an innovative hi-tech sport and design orientated sport performance collection for men. The objective of the long-term cooperation is to jointly establish a hi-tech premium brand in the sports sector. The first Porsche Design Sport product line highlights four sport categories: Driving, Running, Golf and Tennis. “

It just goes to show that no brand is immune from the lure of the wealthy- adidas want a piece of the rapidly increasing luxury market, and porsche golf gear is the way to go!

“The Porsche Design Sport collection will hit retail exclusively in December 2006. By January 15, 2007 the range can be purchased in high-end stores in six selected markets: Germany, Austria, Switzerland, UK, US and Asia”

(quotes from the adidas press room)

Filed under: collaborative working, , ,