for what it’s worth

stories and stimulus from a consumer insight consultant


pink things

These amazing pictures are part of an ongoing series by Korean artist JeongMee Yoon, who since 2005 has been photographing girls and boys around the world surrounded by the pink and blue items they own as the topic for a thesis on gender sterotypes and global consumption. I’m pretty late to the party as the project has been in the press a fair bit, however it’s definitely still worth a mention – both for the subject and for the beauty of the images themselves. Currently on display in NYC, 2009 will see an exhibition of the images touring Beijing, several galleries in California, and the artist’s native Seoul.

blue stuff

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Filed under: arts & culture, worth seeing,



NightJam is a music and photography project exploring the London night through the eyes of homeless young people in King’s Cross.

“In early Summer 2006, Scanner invited young people at New Horizon Youth Centre in King’s Cross to collaborate on a creative project that expresses how the city at night looks and sounds to their eyes and ears. Through music and voice the group explored the sense of freedom and fear, exhilaration and solitude of the concealing darkness. Between sessions, they captured their nights on camera. NightJam presents two elusive visual and musical journeys through the city’s ‘quiet’ hours.”

  • NightJam
  • Filed under: search this out, Uncategorized, , , ,


    My friends and I took part this weekend on a photographic treasure hunt of London, arranged by Shoot Experience.
    The company started creating these days last year and the events have all sold out so far- it’s a fun and exciting way to spend a day, and the prizes are awarded for creativity and humour so anyone can have a go- although my little camera paled in comparison to the professional -looking equipment most people seemed to have!

    I think the idea could extend to lots of other cities, it’s certainly taking off here! It’s a good way to discover things about your city you never knew, and could be great for non-natives too – anyone for treasure hunt tourism??

  • shoot experience
  • Filed under: Uncategorized, , ,


    I took these pictures of ‘Extraordinary Art Forum’ -the amazing video installation by Tomas Saraceno at the Barbican.

    “In his most ambitious project to date, Saraceno has created a dramatic installation featuring a video shot from a ring of 32 cameras floating on the world’s largest salt lake, Salar de Uyuni in Bolivia.

    Images of the sky reflected on the lake are captured by Saraceno’s cameras and projected onto the 80-metre wall of The Curve, creating a visually stunning panorama in which the viewer is immersed in, and floats amongst, the clouds.

    The project continues Saraceno’s exploration of airborne communities as a solution to the world’s exploding population. Could this utopian vision of flying cities become a real and sustainable alternative to urban life.”

    Filed under: worth seeing, ,